Learning to surf the waves

Life is like surfing or sailing, continually adjusting the balance, direction, speed and destination is the best way of surfing waves you can’t control. Everybody is affected and affects waves outside of our control but within self influence.

There are small waves that help to solve/ change what is popular and what isn’t and what is possible and what isn’t and they are big waves that roll through society over decades, centuries and even ages. You don’t know what is coming and the only data available is about the past waves. So adaptability matters and theory is needed to predict wave’s more than initial direction.

When creating something new, there is no way of being sure who will use it or what they will use it to achieve. The trick is to learn to read the sign and then ride the surf all the way to shore. The Polynesians were master navigators who travelled without compasses; they learnt to read the patterns formed by waves. Each navigator used the motion of the canoe to feel the way across the ocean. The communication wave is another good example, humans find communication valuable. Evolution has favoured our ability to talk and exchange our opinions with others. Each generation from cave painting to printing press shows an interest in methods of improving communication, creating a way of connecting to people better, richer, faster and easier will then replace the old ways or sometimes increases the amount of time spent communicating.

So, what we need to understand is Recognizing waves is a mixture of history and fashion and Surfing waves is a mixture of suppleness and strength. Being fast matters because you only have a limited amount of time to complete each activity before the next wave and being bold helps because you have to attack each new wave with enough strength and the right form to get through it without being swept away